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Think what are their dreams, desires, pains. Really dig deep.

Go for reviews, testimonials, YouTube comments, etc.

• Million-Dollar Market Knowledge

What are the target customer’s current:

• Beliefs:
• Desires:
• Dreams:
• Fears:
• Doubts:
• Emotions:
• Suspicions:
• Pains:
• Failures:

• Problems/False Beliefs on their journey (bullets)?